KOLEK
Leading importer and distributor of fine porcelain tiles.
Requirement
KOLEK needed a bold repositioning to reflect its evolution from a traditional tile distributor to a premium design-forward brand. The rebrand required a modern visual identity that resonated with architects, designers, and upscale homeowners. Key goals included a minimal yet striking brand aesthetic, consistent Instagram presence, clean typography, and elevated product presentation to match global design trends.
Solution
The rebranding centered around a refined visual system, anchored by a bold, modern logomark and a neutral, high-contrast color palette. The brand tone was elevated through minimalist layouts, large editorial-style typography, and curated lifestyle imagery. The Instagram grid was redesigned to reflect architectural elegance, and the messaging now emphasizes craftsmanship and innovation. KOLEK’s new identity positions it as a thought leader in the luxury tile space, bridging form and function with timeless sophistication.
77%
INCREASE IN WEBSITE TRAFFIC
53%
BOOST IN SOCIAL MEDIA FOLLOWERS
81%
UPLIFT IN PRODUCT SALES
All About The Project
What Sets It Apart
The rebranding of KOLEK was a strategic overhaul aimed at elevating the brand from a traditional tile distributor to a premium design-led identity. My approach focused on refining the brand’s visual language through bold, editorial typography, minimalist layouts, and a neutral color palette that lets the product speak.
By redesigning KOLEK’s marketing touchpoints, I helped the brand shift its perception—from functional and utilitarian to elevated, aspirational, and design-forward. The new identity positions KOLEK as a tastemaker in Vietnam’s interior design and architectural community—trusted not just for quality porcelain tiles, but for curating aesthetic value in every space.