HABITAT
Sustainable Homes for Harsh Envoirnments
REQUIREMENT
Habitat Real Estate struggled with a fragmented brand identity that failed to convey its values and differentiate it from competitors in the crowded real estate market. The lack of cohesive design elements weakened their brand presence, making it difficult for potential clients to recognize and connect with the brand. This inconsistency hindered their ability to establish a strong market position and build lasting relationships with their target audience.
SOLUTION
The solution involved developing a new brand identity for Habitat Real Estate that effectively communicates its core values and enhances its market position. Through a cohesive design approach, I created unified visual elements that reflect the brand’s essence and distinguish it from competitors. This comprehensive redesign not only strengthened Habitat's brand presence but also established a strong, recognizable identity, ultimately fostering deeper connections with potential clients and enhancing their competitive edge in the real estate market.
35%
INCREASE IN WEBSITE TRAFFIC
25%
BOOST IN SOCIAL MEDIA FOLLOWERS
15%
UPLIFT IN SERVICES SALE
What Sets It Apart
All About The Project
Habitat Real Estate is an emerging company committed to transforming the real estate market with innovative, sustainable, and customer-centric solutions. To establish themselves as industry leaders, they required a brand identity that effectively communicated their core values and appealed to a diverse audience.
The design process began with thorough research, including market analysis and discovery sessions with the Habitat team to understand their vision and target audience. Concept development involved brainstorming multiple logo ideas, exploring various color palettes, and creating mood boards to capture the desired look and feel.
The final design execution featured a geometric, minimalist logo that incorporates a stylized "h" to highlight the real estate focus, alongside a thoughtfully chosen color palette of forest green, slate white, and warm beige to symbolize growth, professionalism, and warmth.
Typography was carefully selected, using Poppins for English and Cairo for Arabic to ensure readability and modernity. Business cards, brochures, social media graphics, and signage were designed to maintain visual consistency and enhance brand recognition, showcasing Habitat's commitment to professionalism and innovation in the real estate industry.